Visual Metaphor
This exercise will encourage you to engage with the process of understanding metaphors and to explore the potential of text and image as a means of conveying a graphic statement. In addition it will encourage you to draw relationships between meaning and aesthetics.
Instruction:
You will be assigned a selection of narrative statements from which to base your initial enquiry.
These range from strap-lines, famous quotes and proverbs.
Having researched all your options, you are to focus on one of your statements and recreate it as a visual metaphor. Any type of medium – photography, illustration, type - may be used to complete the visual statement. Tips:
1. Consider all aspects of the statement – the principle meaning and any double meanings.
2. Consider the overall harmony of the piece and the relationship between both the narrative and the visual statement.
2. Consider the overall harmony of the piece and the relationship between both the narrative and the visual statement.
3. You might want to consider creating a 'pure' metaphor - using an unmanipulated found image that changes its meaning when placed in the context of your quote. See the example below.
4. You might want to consider a 'fused' metaphor - using either an 'additional' or 'substitute' visual element. See the examples below.
Rules:
1. Your finished piece must be predominantly a visual solution.
2. The required dimensions are 250 x 250mm at a resolution of 300dpi.
3. The finished piece must also be of the highest standard.
4. Place your quote underneath your finished piece of work. Do NOT include the quote as part of the finished piece. This is to be included at a later stage.
For those of you who need reminding (or were too busy playing with Smartphones during the lecture) the following are examples of Pure metaphors and Fused (additive and/or substitute) metaphors.
Beauty is in the eye of the beholder.
Fused metaphor - substitute
Think like a man of action, act like a man of thought - white to play - checkmate in two moves.
Pure metaphor
Half-full or half-empty?
Fused metaphor - additive
The story of three stonecutters.
Pure metaphor
With the mastery of materials, the move towards objective quality begins.
Fused metaphor - additive
Good teaching is more a giving of right questions than a giving of answers.
Fused metaphor - additive
Two heads are better than one.
Fused metaphor - substitute
An idea can turn to dust or magic, depending on the talent that rubs against it.
Pure metaphor.
The difference between style and fashion is quality.
Pure metaphor
The mechanics of thought.
Fused metaphor - additive
Visit your library - Knowlege is free
Pure metaphor
Owning a camera does not make you a photographer.
Pure metaphor
The Italian stallion.
Pure metaphor
Art in the park.
Fused metaphor - additive
Love hurts.
Fused metaphor - additive
Gone but never forgotten.
Fused metaphor - additive
Smoking kills.
Fused metaphor - substitute
Verbal abuse is a form of domestic violence
Fused metaphor - additive/substitue
Genetically modified food - tampering with nature.
Fused metaphor - additive
Victims of fashion.
Fused metaphor - additive
Bright ideas.
Fused metaphor - substitute
If you're having girl problems, I feel bad for you. I got 99 problems but a bitch ain't one.
Fused metaphor - substitute
King of the road.
Fused metaphor - substitue
Sticky tyres.
Fused metaphor - substitute
